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Example: ‘Transcription Services’ Market

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Introduction

The Feature Map is a high-level data visualisation tool designed to provide an at-a-glance view of the range of features and services offered by companies within a specific market. It employs a colour-coded approach, with darker hues indicating features that are more widely provided by companies in the study. This intuitive widget is an essential asset for market analysis and competitive research.

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Benefits

  • Enhanced Market Insights: The Feature Map offers a clear and concise visual representation of market trends, enabling users to quickly identify which services and features are most common or lacking in the industry.
  • Competitive Analysis: (When used within the Forestreet Platform) By highlighting the prevalence of different features among competitors, it aids businesses in understanding their competitive position and identifying potential areas for innovation or improvement.
  • User-Friendly Interface: Designed for ease of use, the Feature Map presents complex data in an accessible format, making it suitable for both experts and those new to market analysis.

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Using In Your Own Web-pages / Web-apps

The Forestreet Feature Map is simple to use and embed in any webpage or webapp. Simply copy and paste the HTML snippet below, providing a marketId at the end of the src URL. You can provide any marketId found within the Forestreet database. Markets can be searched using the Search Market endpoint. 
<iframe width="1024px" height="{600}" src="https://ailsa.forestreet.com/embed/feature-map/{marketId}" />